Cookie Policy

Introduction

This Cookie Policy explains how NexTrend ("we", "us", "our") uses cookies and similar technologies on our website and platform (the "Service").

For how we handle personal data more broadly, see our Privacy Policy.

Beta notice: NexTrend is currently offered as a beta product. This policy may be updated as the Service evolves.

What are cookies?

Cookies are small text files stored on your device when you visit a website. They help the site function, remember preferences, and — with your consent — understand how the Service is used.

We also use similar technologies such as local storage where strictly necessary for operation.

How we use cookies

We group cookies into the following categories:

Strictly necessary cookies

These cookies are essential for the Service to work. They cannot be disabled through our cookie banner because the Service would not function without them.

Examples include:

• Authentication (Clerk): session and security cookies to keep you signed in and protect your account.
• Consent preference: a cookie that stores your cookie choices so we do not ask you on every visit.
• Locale and routing: cookies or storage needed to serve the correct language and route.

These cookies do not require consent under applicable ePrivacy rules in most jurisdictions, but we still describe them here for transparency.

Analytics cookies (optional)

With your consent, we may use analytics cookies to understand how visitors use NexTrend — for example, which pages are viewed and how features are adopted. This helps us improve the product.

• PostHog (when enabled): product analytics. PostHog is not active during the beta launch phase until you opt in and we enable the integration. When active, analytics scripts load only after consent.

We do not use advertising or cross-site tracking cookies.

Cookie details

| Name / provider | Category | Purpose | Duration | | --- | --- | --- | --- | | Clerk (`__session`, `__client`, etc.) | Necessary | Authentication and session management | Session / up to 1 year | | `nextrend_consent` | Necessary | Stores your cookie consent choices | 1 year | | PostHog (`ph_*`, when enabled) | Analytics | Usage analytics (only after consent) | Up to 1 year |

Exact cookie names may vary as providers update their implementations.

Managing your preferences

When you first visit NexTrend, you can:

• Accept all — enable optional analytics cookies (when the integration is active).
• Reject non-essential — only strictly necessary cookies are used.
• Customize — choose whether to allow analytics cookies.

You can change your choices at any time using Cookie settings in the site footer.

You can also delete cookies through your browser settings. Note that removing necessary cookies may sign you out or reset preferences.

Legal basis

• Necessary cookies: legitimate interest and/or contractual necessity to provide the Service.
• Analytics cookies: your consent. You may withdraw consent at any time via cookie settings.

Updates

We may update this Cookie Policy when we add or change cookies or providers. The "Last updated" date at the top of this page reflects the current version.

Contact

Questions about cookies: privacy@nextrend.com.